LEISURE CONSUMER COMPENSATORY BEHAVIOR IN THE ERA OF NEW NORMAL COVID-19

Abstract

Many people have been unable to participate in their usual leisure and recreational activities due to the Covid-19 outbreak.  Individuals feel a variety of emotions in uncertain situations, such as the current one, and certain emotions may cause individuals to engage in compensatory activities. The interrelationships between individual cognitive processes, emotions, and compensatory consuming behaviors were investigated in this study. Data for the study was gathered through an online survey using a self-administered questionnaire. Hypotheses were tested with the help SMART PLS3. The findings of this study successfully demonstrate the impact of people's emotions and on how they perceive the COVID-19 circumstance. This study adds to the current knowledge by developing a conceptual model that looked into the interactions between COVID-19 perception, nostalgia, browsing, boredom, and impulse buying behavior.  Furthermore, the study has practical significance, notably for marketers, by assisting them in better understanding how the pandemic's perception and emotions interact to produce a behavior reaction