THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND CUSTOMER ‎INVOLVEMENTS ON ONLINE PURCHASE INTENTION

Authors

Mariam Shahid, Asadullah Lakho, Kehkashan Nizam, Faizan Ul Haq, Aqib Uddin

Keywords:

Affective Involvement, Cognitive Involvement, Online Shopping Intention and Online ‎Shopping Experience.

Abstract

This study primarily explores the purpose of the effect of online shopping experience & ‎customer involvements on online purchase intention. The study based on a quantitative research ‎approach in this survey data 177is being collected from manufacturing sector out of which 155 ‎are remaining useable. This data set is analyzed through PLS-SEM (Partial least ‎square structural equation modeling software. The results shows that hypothesis affective ‎involvement cognitive involvement have shown positive relationship with Online Shopping ‎Intention also online shopping experience shows positive relationship on cognitive and affective ‎involvement.

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Published

2022-06-29

How to Cite

Mariam Shahid, Asadullah Lakho, Kehkashan Nizam, Faizan Ul Haq, Aqib Uddin. (2022). THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND CUSTOMER ‎INVOLVEMENTS ON ONLINE PURCHASE INTENTION. Competitive Education Research Journal, 3(2), 234–246. Retrieved from https://cerjournal.com/index.php/cerjournal/article/view/89